Klout is to Twitter as Farmville is to Facebook

Within the digital community there’s a lot of talk about influence lately.

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Posted in Klout, Social media, Social media tools, Twitter | 5 Comments

Google plus business—let’s start thinking … inside the circle

After an initial explore of Google+ it’s obvious that the circles concept—a user friendly version of the Facebook “friends list”—has some exciting potential for business.

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Posted in New Business, Online Business Techniques, Opinion, Social media, Social media channels, Social media platforms, Social media tools, Social Networking | 3 Comments

Dear UK, the future of content and link sharing … is in your hands

Update to my post : The future of content and link sharing … is in the hands of the UK Court of Appeal

Dear UK,

It really bothers me that, right under your noses, there is a legal case happening that is manipulating copyright laws for the commercial benefit of one organisation which could ultimately enforce unrealistic regulations on everyday internet link sharers–and yet I see so few of you jumping up and down trying to make the legal system see some sense.

Admittedly, many of you have expressed your indignation in tweets and blogs, but indignation only gets you so far … now is the time for action, real action before it is too late.

Please read Neville Hobson’s post: Taking Link licensing to a higher level and take five minutes to email the letter he has included to your local MP.

Extract:

“The NLA Ltd.’s exploitation of outdated copyright laws to develop revenue streams will lead to the criminalisation of thousands, if not millions of regular search engine users, because under the new licence snippets (small extracts) will be considered sufficiently substantial to be copyright protected. Furthermore, headlines are to be considered copyright protected as well, meaning even reproducing film listings will be against the law. This sets an untenable and absurd precedent.”

Five minutes from each and every one of you  involved could make the difference.

C’mon UK,

Now is the time to jump up and down.

Posted in Opinion, PR | Leave a comment

The future of content and link sharing … is in the hands of the UK Court of Appeal

Today, June 15 2011, marks the start of the UK Court of Appeal for the NLA vs Meltwater holdings case. I’ve blogged about this case previously,  because it concerns me that a commercial entity such as the NLA–whilst attempting to enforce the monetization of its content–can end up introducing laws that affect all of us in the digital age.
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Posted in Opinion, PR | 1 Comment

Is your social media channel broken?

‘Engaging’ on social media is not the end of the story. Your business needs to be able to follow-through or you risk creating negative brand equity.

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Posted in Online Business Techniques, Social media, Social media channels, Social media policy, Social media tools, Twitter | Leave a comment

On PR and what you ate for lunch

Is Twitter really just a bunch of status updates?

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Posted in Opinion, PR, Social media, Social media platforms, Social media tools, Social Networking, Twitter | 9 Comments

Three of the best, this week: all about social media policy

Social media provides a fast-paced environment for public commentary. More than ever companies need social media policy and procedures in place to deal with public sentiment, be it negative or even, as I found out this week, overly positive. Continue reading

Posted in Online Business Techniques, Opinion, Social media, Social media policy, Twitter | 1 Comment