Category Archives: Social media policy

Is your social media channel broken?

‘Engaging’ on social media is not the end of the story. Your business needs to be able to follow-through or you risk creating negative brand equity.

Posted in Online Business Techniques, Social media, Social media channels, Social media policy, Social media tools, Twitter | Leave a comment

Three of the best, this week: all about social media policy

Social media provides a fast-paced environment for public commentary. More than ever companies need social media policy and procedures in place to deal with public sentiment, be it negative or even, as I found out this week, overly positive.

Posted in Online Business Techniques, Opinion, Social media, Social media policy, Twitter | 1 Comment