Category Archives: Twitter
Within the digital community there’s a lot of talk about influence lately.
‘Engaging’ on social media is not the end of the story. Your business needs to be able to follow-through or you risk creating negative brand equity.
Is Twitter really just a bunch of status updates?
Social media provides a fast-paced environment for public commentary. More than ever companies need social media policy and procedures in place to deal with public sentiment, be it negative or even, as I found out this week, overly positive.
Three of the best links flying around the Internet this week. In my opinion … of course. 1. Five Ways to Use Social Data to Grow Your Business, by Social Media Examiner. Tweeted by Meltwater Buzz. But more about that in a … Continue reading →
I had a great time at a social gathering of Melbourne tweeters last night that evolved from a simple tweet … … and gathered speed and momentum with tweeters driving the event and a clever restaurant/pub jumping in to offer … Continue reading →
There’s a lot of hum n’buzz online about whether social networks, in particular— Twitter, are effective as a means of engaging with your market. Problem is everyone has a different idea of what ‘engagement’ really is. For most engagement seems … Continue reading →