Category Archives: Twitter

Klout is to Twitter as Farmville is to Facebook

Within the digital community there’s a lot of talk about influence lately. Advertisements

Posted in Klout, Social media, Social media tools, Twitter | 5 Comments

Is your social media channel broken?

‘Engaging’ on social media is not the end of the story. Your business needs to be able to follow-through or you risk creating negative brand equity.

Posted in Online Business Techniques, Social media, Social media channels, Social media policy, Social media tools, Twitter | Leave a comment

On PR and what you ate for lunch

Is Twitter really just a bunch of status updates?

Posted in Opinion, PR, Social media, Social media platforms, Social media tools, Social Networking, Twitter | 9 Comments

Three of the best, this week: all about social media policy

Social media provides a fast-paced environment for public commentary. More than ever companies need social media policy and procedures in place to deal with public sentiment, be it negative or even, as I found out this week, overly positive.

Posted in Online Business Techniques, Opinion, Social media, Social media policy, Twitter | 1 Comment

Three of the best, this week.

Three of the best links flying around the Internet this week. In my opinion … of course. 1. Five Ways to Use Social Data to Grow Your Business, by Social Media Examiner. Tweeted by Meltwater Buzz. But more about that in a … Continue reading

Posted in Online Business Techniques, Opinion, Social media, Twitter | 2 Comments

The social part of social networking

I had a great time at a social gathering of Melbourne tweeters last night that evolved from a simple tweet … … and gathered speed and momentum with tweeters driving the event and a clever restaurant/pub jumping in to offer … Continue reading

Posted in Opinion, Social media, Social Networking, Twitter | 2 Comments

Is social media engagement really about conversations?

There’s a lot of hum n’buzz online about whether social networks, in particular— Twitter, are effective as a means of engaging with your market. Problem is everyone has a different idea of what ‘engagement’ really is. For most engagement seems … Continue reading

Posted in Online Business Techniques, Social media, Social media platforms, Twitter | 7 Comments